Strategic Brand Leadership | 12 Weeks | Class

This course is ideal for individuals who have completed the short course in Brand and Marketing Management or who have some experience in strategic planning. The programme investigates purposeful brand leadership models and strategies; the impact of culture on innovation and the need for a metric that tracks and informs the equity goals of the portfolio or organisation. Theory and discussion will be mindful of local market conditions and are continuously applied to address real-life scenarios and case studies within the area of brand and innovation leadership.




Training Provider: Vega

Duration: 12 Weeks

Level: Intermediate - Advanced 

Next Start Date: 

  • Johannesburg
  • 8 March - 24 May 2018  
  • 16 August - 1 November 2018
  • Address: 444 Jan Smuts Avenue, Bordeaux, Randburg
     
  • Cape Town
  • 26 July - 11 October 2018
  • Address: 130 Stand Street, De Waterkant, Cape Town
     
  • Pretoria
  • 8 May - 24 July 2018
  • Address: 34 Ingersol Road, Menlun, Pretoria
     
  • Durban
  • 8 March - 24 May 2018  
  • 16 August - 1 November 2018
  • Address: The Glades Office Park, 70 Armstrong Avenue, La Lucia
     

Times: 1 Day Per Week, 17:30 - 20:30

Cost: R9,405.00
 



THIS SHORT COURSE COVERS

  • Purposeful brand identity and strategic modelling
  • Participative leadership and cultures of innovation
  • Building, tracking and measuring brand equity
  • Brand leaders in developing markets
     


BENEFITS

This short course will enhance your ability to synthesise your approach to business and brand management and will equip you with models for strategic brand leadership. You will gain insight into how to:

  • Synthesise brand and business strategy
  • Apply a brand-business approach to leadership practice and stakeholder engagement within an innovation economy
  • Demonstrate insight and skill in the design of research for brand intelligence
  • Implement creative and participative leadership in building an innovative organisational or portfolio team culture
  • Develop accountable metrics for measuring and building brand equity
  • Approach strategic brand leadership in real world conditions
     


WHO SHOULD ATTEND?

The course is aimed at middle and senior managers, familiar with the fundamentals of strategic planning, working in the brand, marketing and communication industry.
 



For Bookings Email: farrah.williams@wppafricaacademy.com


All courses can be customized and held at a venue of your choice provided there are sufficient numbers to fill each course. Each course can also be modified to create an onsite workshop which best suites your agency’s availability. 

 

Course also included in: