Media Management Specialisation | 12 Weeks | Class

The optimisation of a media spend is increasingly important especially in lightof increasing media fragmentation and complexity. The Module is designed and presented by topic experts appointed by the Advertising Media Association of South Africa, the official media organisation of the communication industry.

Training Provider: AAA School of Advertising

Duration: 12 Weeks

Level: Advanced

NQF Level: 7

Next Start Date:

  • Johannesburg 
  • 6 February - 2 May 2018
  • Address: ACA House, The Braes Office Park, Cnr William Nicol Drive and Bryanston Drive, Bryanston
  • Cape Town 
  • 6 February - 2 May 2018
  • Address: 6th Floor, AAA House, 112 Long Street

Times: Tuesday and Thursday, 17:30 - 20:30

Cost: R12,350.00


After completing this Module you will:

  • Learn about the South African media scene, particularly the classical media options of TV, radio, print, outdoor, cinema
  • Learn how these integrate with digital media touchpoints
  • Understand how to define the target market and their media consumption habits
  • Learn about media maths and how to measure media cost effectiveness
  • Learn, using a hands-on approach, how to read rate cards and how to design a media strategy and plan
  • Learn how to read and analyse media data used every day by media planners in South Africa
  • Be able to identify alternative media and how to be creative in thinking of unusual media options in keeping with brand positioning
  • Learn how to make use of sponsorships and relationship marketing


  • This module will provide the knowledge to understand and evaluate media plans and provides the necessary skills to become a media planner
  • This module is an elective credit for the BA in Marketing Communication

For Bookings Email:

All courses can be customized and held at a venue of your choice provided there are sufficient numbers to fill each course. Each course can also be modified to create an onsite workshop which best suites your agency’s availability. 


Course also included in: