Brand Management Specialisation | 12 Weeks | Class

This is an advanced Module suitable for those who have 2 or more marketing Modules completed. Its focus is on professional brand custodianship so as to ensure an increase in brand health and brand equity. This is an all-important competence for marketers, advertisers and marketing communicators because brands are a company’s most valuable asset.




Training Provider: AAA School of Advertising

Duration: 12 Weeks

Level: Advanced

NQF Level: 7

Next Start Date:

  • Johannesburg 
  • 7 February - 2 May 2018
  • Wednesday, 17:30 - 20:30 and the odd Saturday, 9:00 - 12:00
  • Address: ACA House, The Braes Office Park, Cnr William Nicol Drive and Bryanston Drive, Bryanston
     
  • Cape Town 
  • 7 February - 2 May 2018
  • Thursday, 17:30 - 20:30
  • Address: 6th Floor, AAA House, 112 Long Street
     

Cost: R12,350.00
 



MODULE OUTCOMES

  • Understand the role of brands and branding in today’s competitive marketplace
  • Understand why brands are so important and what they represent to consumers
  • Examine how firms should manage these valuable assets
  • Identify strategic issues such as design and implementation of marketing programmes and the various activities necessary to build, measure and manage brand equity
  • Understand customer-based brand equity and brand positioning
  • Understand brand health and how it impacts shareholder value
  • Learn how to design marketing programs, implement integrated marketing communications
  • Learn how to use brand elements and secondary brand associations to build brands
  • Learn how to develop a brand equity measurement and management system
  • Understand how to measure sources and outcomes of brand equity
  • Understand how to design and implement branding architecture strategies
  • Understand how to name new products and execute brand extensions
  • Understand how to manage brands over time and over geographic boundaries and market segments
     


CAREER POSSIBILITIES

  • Brand Managers, Account Managers, Media Managers and Communication Strategists who have studied marketing can benefit from this module
  • This module is an elective credit for the BA in Marketing Communication
     


For Bookings Email: farrah.williams@wppafricaacademy.com


All courses can be customized and held at a venue of your choice provided there are sufficient numbers to fill each course. Each course can also be modified to create an onsite workshop which best suites your agency’s availability. 

 

Course also included in: