Brand Management Specialisation | 12 Weeks | Class

This is an advanced Module suitable for those who have 2 or more marketing Modules completed. Its focus is on professional brand custodianship so as to ensure an increase in brand health and brand equity. This is an all-important competence for marketers, advertisers and marketing communicators because brands are a company’s most valuable asset.

Training Provider: AAA School of Advertising

Duration: 12 Weeks

Level: Advanced

NQF Level: 7

Next Start Date:

  • Johannesburg 
  • 7 February - 2 May 2018
  • Wednesday, 17:30 - 20:30 and the odd Saturday, 9:00 - 12:00
  • Address: ACA House, The Braes Office Park, Cnr William Nicol Drive and Bryanston Drive, Bryanston
  • Cape Town 
  • 7 February - 2 May 2018
  • Thursday, 17:30 - 20:30
  • Address: 6th Floor, AAA House, 112 Long Street

Cost: R12,350.00


  • Understand the role of brands and branding in today’s competitive marketplace
  • Understand why brands are so important and what they represent to consumers
  • Examine how firms should manage these valuable assets
  • Identify strategic issues such as design and implementation of marketing programmes and the various activities necessary to build, measure and manage brand equity
  • Understand customer-based brand equity and brand positioning
  • Understand brand health and how it impacts shareholder value
  • Learn how to design marketing programs, implement integrated marketing communications
  • Learn how to use brand elements and secondary brand associations to build brands
  • Learn how to develop a brand equity measurement and management system
  • Understand how to measure sources and outcomes of brand equity
  • Understand how to design and implement branding architecture strategies
  • Understand how to name new products and execute brand extensions
  • Understand how to manage brands over time and over geographic boundaries and market segments


  • Brand Managers, Account Managers, Media Managers and Communication Strategists who have studied marketing can benefit from this module
  • This module is an elective credit for the BA in Marketing Communication

For Bookings Email:

All courses can be customized and held at a venue of your choice provided there are sufficient numbers to fill each course. Each course can also be modified to create an onsite workshop which best suites your agency’s availability. 


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