Mastering Online Advertising | 9 Weeks | Online Course

This 9 week course empowers digital media teams with the knowledge required to understand campaign objectives, client needs and brand positioning. You will be equipped with the skills required to interpret your business needs or those of your client into a winning strategy and proposal as well as the ability to execute paid media campaigns aligned to your business objectives.




Training Provider: Red and Yellow Creative School of Business

Endorsed By: IAB

Duration: 9 Weeks

2018 Dates: 

  • 12 February - 15 April 2018
  • 7 May - 8 July 2018
  • 23 July - 23 September 2018
  • 8 October - 9 December 2018

Cost: R9,120.00
 



WHAT’S COVERED?

  • Digital Marketing Strategy
  • Social Media Advertising
  • Website/search advertising
  • Programmatic Advertising
  • Personal Sales Skills
  • Optimisation
     


WHO IS THE COURSE FOR?

  • Digital Media Sales People
  • Media Sales Managers who care about the bottom line
  • Client service teams who are pitching digital media strategies
  • Anyone who needs to understand promotional marketing opportunities across digital channels
     


WHAT CERTIFICATION DO YOU RECEIVE?

  • A certificate from Red & Yellow at the end of the course (if an average of 50% or more is obtained across the assignments and research project)
  • A virtual badge to add to your website, blog, email signature or social network
     


WHAT ARE THE BENEFITS OF THIS COURSE?

  • Confidently discuss the pros and cons of the various digital media options and approaches
  • Apply appropriate channel and execution strategies across relevant media assets
  • Interpret client’s marketing and strategic needs into a winning proposal
  • Interpret brands across digital sales channels
  • Conceptualise campaigns and understand how to execute them
  • Match audience to Media
  • Manage process of campaigns to achieve the most effective results
     


WHERE DOES THE COURSE RUN?

  • Completed online, so no travel is required
  • Open to anyone in any country
     


WHAT LEARNING TOOLS ARE INCLUDED?

  • Engaging course notes in PDF format
  • Discussion forums on the learning platform
  • Live chat sessions
  • Weekly assignments
  • Recommended reading materials and other educational resources
  • Academic coordinators available by email, phone or online forums
     


HOW DOES THE COURSE WORK?

  • Completed entirely online on our learning platform
  • 7 modules
  • 7 assignments (1 per week, mix of quizzes and written questions)
  • 1 research project (completed over the duration of the course)
  • About 5 to 7 hours of study per week (including reading the course notes, further research and completing assignments)
     


MODULE 1 | Introduction 

  • Explain online marketing
  • Discuss marketing communications
  • Explain the customer journey over digital marketing and online advertising’s role in it


MODULE 2 | Digital Marketing Strategy

  • Begin crafting a digital marketing strategy
  • Choose the right tactics to implement that strategy
  • Plan an effective online advertising campaign


MODULE 3 | Social Media Advertising

  • Explain the importance of content marketing on social media
  • Understand social media advertising
  •  Implement social media advertising on a number of platforms


MODULE 4 | Website Advertising

  • Set up a search ad campaign
  • Set up a banner ad campaign
  • Explain mobile advertising options


MODULE 5 | Programmatic Advertising

  • Explain programmatic advertising and list its advantages
  • Denote the differences between Programmatic Direct and Real-time Bidding
  • Describe the benefits of programmatic audio


MODULE 6 | Personal Sales Skills

  • Listen actively
  • Pick the best persuasion style for a situation
  • Use different persuasive tactics
  • Sell different digital media


MODULE 7 | Optimisation 

  • Decide what to track and measure
  • Track campaign performance
  • Optimise campaign performance
     


For Bookings Email: farrah.williams@wppafricaacademy.com
 

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