Marketing Strategy | 6 Weeks | Online Course

Marketing Strategy: Foundations and Application is a 5-week online course that will equip you with the skills to successfully understand, plan, implement and monitor basic marketing strategy, using a range of channels and online tools to creatively drive your brand forward.




Training Provider: Red and Yellow Creative School of Business 

Duration: 6 Weeks

2018 Dates: 

  • 22 January - 4 March 2018
  • 26 March - 6 May 2018
  • 11 June - 22 July 2018
  • 20 August - 30 September 2018
  • 29 October - 9 December 2018

CDP Accreditation: CN17CPD0016SABPP

Endorsed By: IAB

Cost: R6,175.00
 



WHO IS THE COURSE FOR?

  • Perfect if you’re a current or aspiring marketer
  • Suitable for traditional marketers who want a better understanding of modern marketing tactics
  • Great for brand/marketing managers and people in similar roles who want to promote their companies more effectively (both offline and online)
  • Small-business owners and entrepreneurs who want to improve their marketing efforts
     


WHAT CERTIFICATION DO YOU RECEIVE?

  • A certificate from Red & Yellow at the end of the course (if an average of 50% or more is obtained across the assignments and research project)
  • A virtual badge to add to your website, blog, email signature or social network
     


WHAT ARE THE BENEFITS OF THIS COURSE?

  • Understand the research, planning and creative aspects of marketing strategy
  • Put together a clear marketing strategy
  • Use a series of models, tactics and approaches to reach the right people with the right marketing channels
  • Constantly iterate, optimise and improve your marketing efforts, using sound insights and data
     


WHERE DOES THE COURSE RUN?

  • Completed online, so no travel is required
  • Open to anyone in any country
     


WHAT LEARNING TOOLS ARE INCLUDED?

  • Engaging course notes in PDF format
  • Discussion forums on the learning platform
  • Live chat sessions
  • Weekly assignments
  • Recommended reading materials and other educational resources
  • Academic coordinators available by email, phone or online forums
     


HOW DOES THE COURSE WORK?

  • Completed entirely online on our learning platform
  • 4 modules (1 per week)
  • 4 assignments (1 per week, mix of quizzes and written questions)
  • 1 research project (completed over the duration of the course)
  • About 5 to 7 hours of study per week (including reading the course notes, further research and completing assignments)
     


MODULE 1 | Introduction to Marketing

  • Understand and explain key marketing concepts
  • Set clear, achievable goals for your marketing efforts
  • Understand the importance and purpose of a marketing strategy
  • Interrogate the key components of your marketing plan


MODULE 2 | Strategic Thinking

  • Identify the many internal and external factors that affect a brand’s marketing strategy
  • Dissect the four pillars that make up the context in which the business operates – the business, the customers, the environment and the competitors
  • Use effective thought models and tools to analyse each of these four pillars to find marketing gaps, risks, challenges and opportunities
  • The art of defining and creating a brand identity and value proposition that resonates with your audience
  • Apply a range of different conceptual approaches to creating your marketing strategy


MODULE 3 | Developing the Strategy

  • Choose the right mix of marketing channels for your campaign, brand or objective
  • Understand and use a wide range of digital, mobile and offline marketing channels
  • Use a range of tools and models to assess whether your marketing strategy is succeeding
  • Optimise and iterate your strategy for constantly improving results


MODULE 4 | Creative Strategy

  • Conceptualise fresh, exciting creative ideas for marketing strategies
  • Use the power of storytelling to engage audiences
  • Understand the role of visual design and copywriting in marketing, and the principles that govern them
  • Create value through content and creative executions, endearing your audience and building a strong relationship with them
     


For Bookings Email: farrah.williams@wppafricaacademy.com

 

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