Strategic Account Management Specialisation | 5 Months | Class

This is a practical Module for anyone in key account or account management in a communications agency.




Training Provider: AAA School of Advertising

Duration: 5 Months

Level: Advanced

NQF Level: 7

Next Start Date:

  • Johannesburg
  • 7 February - 27 June 2018
  • Wednesday, 17:30 - 20:30
  • Address: ACA House, The Braes Office Park, Cnr William Nicol Drive and Bryanston Drive, Bryanston
     
  • Cape Town 
  • 7 February - 27 June 2018
  • Wednesday, 17:30 - 20:30
  • Address: 6th Floor, AAA House, 112 Long Street
     

Cost: R12,350.00
 



MODULE OUTCOMES

After completing this Module you will:

  • Understand how the communication industry is structured and how the various industry associations fit together
  • Have a practical knowledge of agency processes
  • Understand key strategic planning tools and models commonly used in communication strategy development
  • Have a basic understanding of media planning
  • Know how to write a clear, single-minded and inspiring creative brief
  • Know how to manage interpersonal relationships with clients
  • Know how to develop and negotiate a fee and Service Level Agreement
  • Know how to write a clear, single-minded and inspiring creative brief
  • Know how to manage interpersonal relationships with clients
  • Know how to budget and manage your client’s brand
     


CAREER POSSIBILITIES

  • This module will benefit a junior- middle weight manager who is charged with managing an account in a communication agency
  • This module is an elective credit for the BA in Marketing Communication
     


For Bookings Email: farrah.williams@wppafricaacademy.com


All courses can be customized and held at a venue of your choice provided there are sufficient numbers to fill each course. Each course can also be modified to create an onsite workshop which best suites your agency’s availability. 

 

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