Copywriting Module 1 | Copywriting for Advertising Media | 10 Weeks | Class

This course is aimed at improving your understanding of the copywriting process. You will see how Big Ideas evolve, based on Creative Briefs, and you will learn how to translate those ideas into various media, including TV, radio, print, brochures, direct mail and finally, alternative media. It’s a hands-on course where you practice your copywriting skills with ongoing feedback from your lecturer. You will also get the opportunity to direct and record a radio commercial for inclusion in your portfolio. 

Training Provider: AAA School of Advertising

Duration: 10 Weeks

Level: Intermediate   

Next Start Date:

  • Johannesburg 
  • 27 March - 2 June 2018
  • 7 August - 6 October 2018
  • Address: ACA House, The Braes Office Park, Cnr William Nicol Drive and Bryanston Drive, Bryanston

Times: Tuesday and Thursday, 17:30 - 20:30 and the odd Saturday, 9:00 - 12:00

Cost: R12,947.55


Upon completion of this course, you will: 

  • Understand what it takes to conceptualise a Big Idea 
  • Be able to write TV and radio scripts as well as print ads, brochures and direct mail pieces 
  • Be able to apply your Big Idea thinking to alternative media channels


This course is perfect for those who want a second feather in their cap, i.e. Art Directors who would like to improve their copywriting skills. It is also ideal for managers who have to evaluate copy, giving them a better understanding of the copywriting process. The course could also pave the way to freelance copywriting opportunities. 

For Bookings Email:

All courses can be customized and held at a venue of your choice provided there are sufficient numbers to fill each course. Each course can also be modified to create an onsite workshop which best suites your agency’s availability. 


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