× Items shown below form part of "Brand and Media Management". More Detail

Brand Management Specialisation | 12 Weeks | Class

This is an advanced Module suitable for those who have 2 or more marketing Modules completed. Its focus is on professional brand custodianship so as to ensure an increase in brand health and brand equity. This is an all-important competence for marketers, advertisers and marketing communicators because brands are a company’s most valuable asset.

Digital Brand Strategy | 12 Weeks | Class

This optimised digital strategy short course will empower you to think strategically about building your digital brand presence with all the necessary tactical functions. The short course has been designed to help you understand how to plan, implement and manage a comprehensive digital marketing strategy while integrating digital marketing tactics into your overall marketing strategy.

Gamification in Brand Building | 4 Months | Class

This short course equips you with the ability to apply basic game design principles and skills to brand building campaigns. You will explore the principles of game-based marketing and gamification project management through the review of selected case studies. This programme will further introduce you to the process of creating visual game assets for game art and to the software and hardware requirements for gamification. After completion of this programme you will be able to develop game-based marketing concepts for brand building campaigns, brief and manage a gamification project and assemble a simple game.

Media Management Specialisation | 12 Weeks | Class

The optimisation of a media spend is increasingly important especially in lightof increasing media fragmentation and complexity. The Module is designed and presented by topic experts appointed by the Advertising Media Association of South Africa, the official media organisation of the communication industry.

Strategic Brand Leadership | 12 Weeks | Class

This course is ideal for individuals who have completed the short course in Brand and Marketing Management or who have some experience in strategic planning. The programme investigates purposeful brand leadership models and strategies; the impact of culture on innovation and the need for a metric that tracks and informs the equity goals of the portfolio or organisation. Theory and discussion will be mindful of local market conditions and are continuously applied to address real-life scenarios and case studies within the area of brand and innovation leadership.